WHY AU

Australia. Gold.
Good food, made simple.

AU is pronounced “AY-YOU”. AU stands for Australia, because our origin comes first. Au is also the chemical symbol for gold — atomic number 79, from the Latin aurum.

Gold has long represented purity, value and simple elegance. Those are qualities we want AU to carry into everyday food.

Shop AU
Australian paddock and provenance
AY-YOU

WHY AU

Australia. Gold.
Good food, made simple.

AU. As in, AY-YOU.

AU is pronounced “AY-YOU”. We’re AU — Australian collagen + bone broth made simple.

AU stands for Australia. Our products begin in our own backyard, first and foremost. Au is also the chemical symbol for gold, atomic number 79, from the Latin aurum. Gold has long stood for purity, value and simple elegance — qualities we believe our products should reflect.

For us, the two meanings come together in one idea: value what comes from here, make products that deliver, use them well, and don’t overcomplicate good food.

AU means Australia. Au means gold. We think both are worth protecting. We start with Australian provenance, use real-food ingredients and turn them into something useful enough to reach for every day.

AUAustralia

Our origin comes first.

AuGold

Purity. Value. Simple elegance.

AY-YOUOur voice

Direct, human and made for everyday.

Our collagen and bone broth ingredients are Australian. Selected herbs, spices and other flavour ingredients may come from overseas. Check each product label for its full ingredient and origin information.

01

Australia first

Australian collagen and Australian bone broth are at the heart of the range.

02

Value what comes from here

Provenance should be useful information, not decorative patriotism.

03

Keep good food simple

Formats you can sip, stir or cook with in real life.

USE MORE. WASTE LESS.

Cows don’t grow on trees.
Neither do lambs or chickens.

We believe valuable animal co-products should be used intelligently, not treated as waste. Hides and bones can become useful food ingredients when they are handled carefully, processed transparently and made into something people genuinely want to use.

CO-PRODUCTSUSEFUL INGREDIENTSEVERYDAY FOOD